Why Your Global Team Needs a Cultural Concierge.

Everybody working in the 21st century is instantly global: you are on a conference call with your global team, your next big market is somewhere overseas, you are sourcing new talent abroad. No matter who you are, or what you do, today you are crossing cultures to do it. And while crossing borders today is easy, crossing cultures is hard: if you don’t get the culture right (and your competition does), you don’t win the business (they do).

But getting the culture right can be a challenge. What does it mean to be “culturally competent”, to develop individuals who ooze cultural competency when they work and travel abroad, to create a culturally competent organization, top to bottom, that gives everyone, from the C-suite, right on down to global managers and support staff, the information, knowledge and skills they need to accelerate success every time they interact with individuals abroad? What does every CEO and their team need to know about how the Chinese negotiate before they make that next trip to Beijing? What does every global manager need to know before they jump on the next video-conference call with their Brazilian team? What does every support person back at HQ need to know in order to communicate successfully on every email, on every phone call, with associates abroad?